#GMAIL EMAIL BOUNCE HANDLER HOW TO#

It’s an issue they cannot solve easily – in particular for companies in the business-to-consumer (B2C) space. That resulted in massive bounces for bulk senders struggling to communicate with Yahoo email users. While that may be exciting for some, the implications are far more profound - for both senders and recipients.Īt the beginning of March 2019, Yahoo intensified its clean-up efforts and started to disable a large number of dormant accounts. Massive Yahoo bounces for email marketers

#GMAIL EMAIL BOUNCE HANDLER HOW TO#

Rossiter made it sound exciting by saying that people could now claim the ID “they’ve always wanted.” Are your Yahoo emails bouncing? Read on to learn how to handle these emails and protect your sender reputation. Then, 30 days after deletion, the email provider was going to recycle those IDs and make them available again. Yahoo was going to delete all dormant email accounts – meaning accounts that hadn’t been accessed in more than a year. The process started a lot earlier, in June 2013, when Jay Rossiter, then Senior Vice President of the company, wrote a blog post explaining the initiative. Why are Yahoo emails bouncing?įirst, let’s take a look at Yahoo’s efforts to clean up dormant accounts. Here are some things you can do to stay on top of your email hygiene and deliverability. What are the steps you need to take to ensure your emails reach your audience – in the inbox? How does that affect you as an email marketer? The inbox provider has intensified its clean-up process, causing a new set of challenges for bulk senders – especially marketers.ĭormant accounts are being disabled, deleted and released to the public to claim. Since March 2019, thousands of senders worldwide have been getting more bounces on Yahoo emails. Wrapping up: how to manage Yahoo email bounces.The Terms and Conditions confirm what we all know.Sending sensitive information? Use the RRVS header.What happens with deleted Yahoo email accounts?.So, when should you remove dormant email accounts?.When does Yahoo disable an email account?.How to go about removing unengaged subscribers.Here’s what Marcel Becker of Verizon Media told me:.Yahoo says: Follow email best practices.To avoid bounces, clean your list consistently.Massive Yahoo bounces for email marketers.

Gmail email bounce handler